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How to Speak to (and Engage) Nonacademic Audiences
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How to Speak to (and Engage) Nonacademic Audiences

When: 6/11/2014
2:00PM-3:30 PM
Contact: Badia Ahad

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How to Speak to--And Engage--Non-Academic Audiences

Facilitator: Fatimah Williams Castro

Are you interested in presenting your work to new audiences? Do you desire to engage broader audiences beyond refereed journal subscribers and academic conference attendees? Would you like to share your work with the public, including practitioners, policymakers and advocacy groups?  You may be a graduate student or a seasoned faculty member who is ready to take your research outside of the academy to the public, and needs help getting started.


There’s an art to effectively translating your research to the public and engaging nonacademic audiences. Get alignment with your audience and add value to their work and yours.  In this session, you will learn:

·     Understand why and what public audiences want to hear from you

·     Potential formats for reaching your desired audience

·     Common mistakes of academic presentations to the public

·     How to maintain your voice, yet be accessible to diverse audiences

Upon graduating with a doctorate in Cultural Anthropology, Dr. Fatimah Williams Castro received an offer for a prestigious postdoctoral fellowship in the location of her dreams—an enviable accomplishment in any economic climate. Yet, Dr. Williams Castro chose to make the shift to a career as a project manager and organizational developer in the non-profit sector.  This choice was prompted by her desire to engage the world in a distinct way, exercising her full talents, interests and skills. She launched Beyond the Tenure Track to motivate and equip academics to explore career paths outside of traditional tenure track positions.  In doing so, she facilitates university administrators’ and faculty mentors’ roles in supporting these pursuits.  Fatimah received a doctorate from Rutgers University in Cultural Anthropology and in 2002 she received her B.A. from the University of Virginia. As an undergraduate, she studied abroad at the University of Natal in South Africa and while conducting dissertation research she was a Visiting Research Fellow at the Universidad de los Andes in Colombia. She has authored publications in peer-reviewed journals such as Anthropology News and Latin American Perspectives and spoken at universities, conferences, and companies in the US and internationally.

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